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| Javna
unveils ad via mobile platform JMN MobiAd (3 May 2008) |
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Javna, one of the leading companies in software solutions and wireless
applications, has unveiled its new integrated mobile phone advertisement
platform, JMN MobiAd, during its participation in the Mobile Marketing Forum.
An event dedicated to mobile marketing and advertising solutions, held in London
recently.
During the two-day gathering, Javna demonstrated the channels and features of
its new JMN MobiAd, which is the most comprehensive platform of its kind in the
market today.
This platform was designed to meet the growing market demand for targeted and
innovative advertising techniques that can help ad campaigns achieve their goals
and ensure customer satisfaction.
'This is a great challenge,' commented Javna's CEO Mansour Mansour, explaining
that his company's R&D team had to smartly balance this equation.
Mansour predicted that the platform would revolutionize the commercial
advertising sector.
It will also help wireless communications providers to enter the ad market and
make gains that they can share with their subscribers, especially that the
technology involved adopts interactive solutions using multiple delivery
channels including SMS, MMS, rings, pictures, flash interfaces that appear when
the ad is received or a call is made. These marketing tools can be programmed to
appear regularly on certain dates and times, he said.In return, subscribers
will be rewarded with extra minutes for local or international calls, packages
of SMSs and presents from advertising companies, in addition to the possibility
of periodic draws on prizes for recipients of ads.
To add a more professional touch to the service, Mansour said the MobiAd
platform is designed to allow advertisers to define the age range, gender, and
location for the targeted segment, among other details that can help optimize
the advertising campaign and the target market.
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This platform guarantees the desirable results and provides intelligent
reporting to evaluate the campaign at its various phases.
Meanwhile, Javna's Business Development Director Sammy Tuffaha noted that the
success Javna achieved in the Mobile Marketing Forum 'did not stop at the
successful marketing of the JMN MobiAd platform, but rather extended to
encompass other products.
Let alone the opportunity we had to share our vision and capabilities with the
top global players and market makers in the industry.
It was a great opportunity to have an in-depth look into the EU market and
increase our market reach by establishing new strategic partnerships, which we
hope to translate into operational ad campaigns in the upcoming months'.
He added: 'Ad pundits currently estimate that the annual spending of ads via
mobile phones will reach an average between $10-20bn, within the next five
years. This underlines the soundness of Javna's orientation as a firm and
assures us that our new innovations roadmap is heading in the right direction'.
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