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| Javna
creates new system to build and develop mobile applications (2
September 2007) |
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Javna, the leading Arab company in electronic and wireless applications has
created a new technology to help telecom companies, banks, private and public
establishments and specialized software firms to build solutions to automate
their Offline Mobile Solutions (OMS).
Without the need for complicated programming, companies and establishments can
build their own electronic applications compatible with cell phone operating
systems. The process only requires the user to run the system then open a new
window to set the features of the applications in order, starting with function,
overall look, language, colors and security level, etc. Then the application is
tested to make sure it is functional before it is converted into a setup file.
Commenting on the new innovation, Javna's CEO Mansour Mansour said:
'This system is a real revolution in the wireless applications industry. It will
definitely change the way telecom companies provide their SMS-based services.
Users of this system are only required to apply figures and codes then follow
certain steps to activate the service in question, be it balance enquiry,
breaking news subscription or any of the banking services that are now invading
the mobile world.'
Mansour added: 'With so many codes and figures, it has become difficult for
users to remember any. This prompted us to work out technical alternatives to
help companies enhance their mobile services, sparing them the confusing maze of
codes and numbers.'
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For his part, Director of Business Development at Javna Sami Tuffaha attributed
the low demand on telecom companies' services in general to the negative aspects
inherent in the provision of services and subsequent complications.
He said: 'International studies and specialized reports show declining revenues
of telecom companies from added-value services, in light of the large size of
these companies' investments to acquire and promote such services in the
different media outlets. But subscribers would soon abandon these services,
which are shelved along with other inactive services.'
Javna's new applications, which are built on the new J2ME system, are
conveniently editable and upgradeable. They can also be modified in no time
without any additional cost, unlike traditional software that is costly or
unfeasible to upgrade.
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