The new integration enables Salla merchants to automate WhatsApp engagement, AI-powered support, and order lifecycle communications.
Riyadh, Saudi Arabia, Dec 2025 Javna, a leading CPaaS and AI-powered customer engagement platform in the MENA region, today announced its official integration with Salla, one of Saudi Arabia’s leading e-commerce platforms, enabling merchants to automate customer engagement through WhatsApp-first communication and AI-powered chatbots.
Through the Javna–Salla integration, merchants can activate automated customer communication workflows directly connected to their store events, allowing them to engage customers across the full e-commerce journey – from pre-purchase to post-delivery – using a unified, enterprise-grade platform.
“E-commerce in Saudi Arabia is increasingly driven by conversational commerce, with WhatsApp playing a central role in how customers interact with brands,” said Mansour Mansour, CEO of Javna. “Our integration with Salla enables merchants to automate timely, relevant, and personalized customer engagement while maintaining reliability, compliance, and operational efficiency.”
Automated WhatsApp Engagement for Salla Merchants
The Javna–Salla integration enables merchants to automate key e-commerce use cases, including:
- Order confirmation, shipment, and delivery updates
- Abandoned cart reminders and recovery workflows
- AI-powered customer support via WhatsApp
- Post-purchase follow-ups and customer engagement
- Promotional and campaign messaging
These workflows are triggered directly from Salla store events and managed centrally through Javna’s unified customer engagement platform.
Built for WhatsApp-First Commerce in Saudi Arabia
The integration is designed to support WhatsApp-first customer engagement, reflecting the preferred communication channel for consumers in Saudi Arabia. Merchants benefit from:
- Official WhatsApp Business Platform integration
- Template management and compliance controls
- AI-powered chatbots with Arabic and English support
- Seamless handover from automation to human agents
- Unified conversation management and performance analytics
By consolidating customer interactions into a single platform, merchants can reduce response times, improve customer experience, and drive higher conversion and retention.
About Javna
Javna is a leading CPaaS (Communications Platform as a Service) provider in the MENA region, empowering businesses with innovative, scalable, and secure communication solutions. The company enables enterprises to engage customers effortlessly across multiple channels with its robust omnichannel platform.
Javna’s solutions include:
- Omnichannel Verify: Secure authentication solutions
- Campaign Manager: Data-driven marketing tools
- AI-Powered No-Code Chatbot Builder: Automated customer interactions
Backed by enterprise-grade security, multilingual capabilities, and 24/7 customer support, Javna helps businesses in eCommerce, logistics, and customer service optimize engagement, drive conversions, and enhance customer experiences.
Discover more at https://javna.com
Contact Information:
Javna Communications Team
Email: hello@javna.com
